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Daan Lugard - Careers - AAK

Strategic Account Manager

Western Europe, the Netherlands

Daan Lugard

When and where were you a trainee?
In 2012 I was a sales trainee for Western Europe based in the Netherlands.

What made you apply for a role with AAK?
I applied with AAK because I always wanted to act in a business to business environment and felt AAK was looking for the next generation of talents that could offer this experience.

What does a typical day at AAK look like?
That’s the best thing about my current role as a Strategic Account Manager. There are no typical days. One day I’m visiting a chocolate plant in southern Europe, the next day I’m negotiating contracts, and the day after that I’m bringing AAK innovations to a customer making their lives easier and happier!

What is/has been your biggest professional challenge?
Successfully operating in one of the most competitive areas in Europe.

What would be your best advice to trainees looking for a good start to their careers?
Give your full 100%, ask questions and enjoy the journey.

What are your interests?
Travelling, snowboarding, and cooking.

What is the coolest thing you have done?
Travelling through Southeast Asia.

What do you always carry with you — and why?
My mobile phone because you always have to be connected in this fast world!

Meet other present and past trainees

Marianne, Deputy Plant Manager, UK

For Marianne, applying to the Trainee Program felt obvious after having done her Master’s thesis research at AAK in Zaandijk. "It is quite a big company but it still has a family feel to it."

Mariana, Strategic Accounts – Key Account Manager, Sweden

With a strong technical background in food, Mariana accepted the challenge of being a commercial trainee in Business Development and Marketing. "Be curious and dare to explore new paths, this is how you learn, this is how you grow", she says.

Monika, Assistant Manager – Customer Innovation, India

"If you want to explore or find best in you, this is the opportunity, just come and grab it", says Monika regarding AAK's trainee program.