Face of a smiling brown-eyed woman - Personal Care - AAK

Redefine Natural

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Personal Care

Get inspired and learn more about our high-performing, sustainable ingredients for cosmetics and personal care.

AAK Personal Care is a world-leading supplier of sustainable, high-performing, botanically derived emollients for use in skin care, hair care, color cosmetics, and other personal care products. We inspire and lead the global personal care industry to develop safe, responsible, and sustainable product applications with superior efficacy, stability, and sensory performance. For more inspiration and information, please visit our AAK Personal Care site.

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Women in Burkina Faso pouring shea kernels into a pot - Personal Care - AAK

Empowering women in West Africa

AAK leads the way in developing innovative, technologically advanced shea-based ingredients for the beauty industry, opening up new opportunities for both the cosmetic formulator and the women in West Africa who rely on shea for an income. Increasing demand from cosmetic manufacturers is helping to build a bigger, better shea industry and halt rural-urban migration in the region.

Our AAK direct sourcing programme operates in Burkina Faso and Ghana, providing over 115,000 local shea-collecting women with access to pre-financing, education, and logistical support. The initiative delivers better working conditions and improved livelihoods for participating women, empowering them to make positive choices that contribute to the socio-economic development of the wider population, as well as enhancing the quality and securing future supplies of shea. A "win-win" outcome all around.

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