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Making Better Happen™

Vision, purpose and values

Our purpose and our Better Behaviors guide our organization and help us achieve our vision.

Our vision

AAK specializes in plant-based oils that are the value-adding ingredients in many of the products people love to consume. We make these products better tasting, healthier, and more sustainable. We can also optimize production by substituting existing ingredients with plant-based equivalents that give our customers better efficiency. AAK’s value-adding solutions enable our customers to be successful in a better way.

Our vision? To be the first choice for plant-based oil solutions.

Our purpose

Our purpose, and everything we do, is about Making Better Happen™. It is the reason why we exist, the difference we want to make. We choose to be a purpose-driven business in the belief that long-term, sustainable growth goes hand-in-hand with making a positive impact, no matter if it is related to our customers, our employees, the communities in which we operate or the planet as a whole. 

For our customers, Making Better Happen is consistently present throughout our Co-Development process, where our team of specialists collaborate closely with customers to understand what better means for them. Our way of working is designed and geared to make things happen.

Our purpose retains and attracts talented people who want to be part of a company that makes a real difference. It also connects with, for example, suppliers, investors, partners and NGOs on a more strategic level.

Our values – Better Behaviors 

AAK is all about making things happen. We are an action-oriented company – and action is all about behavior. So, instead of values, we have chosen to define a set of Better Behaviors to guide us in making better decisions and taking better actions. In other words, Making Better Happen. 

AAK’s Better Behaviors:

  • We are passionate about Making Better Happen
  • We are agile by intent
  • We are accountable for our actions
  • We are collaborative by choice

Our four Better Behaviors describe how we at AAK choose to do business. They capture our unique way of working and connect each and every member of the AAK family around the world. They determine how we climb the path towards our purpose and how we deliver against our strategy.

By applying all four Better Behaviors simultaneously, better decisions are made, and better actions are taken. By living all four Better Behaviors, we will be Making Better Happen for all stakeholders in the communities in which we operate, no matter if you are a neighbor, customer, supplier, partner, employee or investor.

Get in touch with your Co-Development partner