Person in lab clothing holding and inspecting dark round cookies on a baking tray.

Our strategy

is about shaping our future

Strategic direction

At AAK, our strategy is designed to maximize value creation while reinforcing our position as an industry leader. By continuously optimizing operations, refining our portfolio, and driving innovation, we ensure long-term growth and profitability.

Portrait of AAK CFO, Tomas Bergendahl, with quote ”Our strategic initiatives have delivered strong results over time and enabled us to raise the bar of our aspiration.”

Elevating our profitability ambition

Following strong performance in recent years, we have raised our 2030 profitability aspiration from SEK 2 per kilogram to SEK 3+ per kilogram. Additionally, we aim to grow our volumes faster than the underlying market while strengthening our recognition for delivering a positive impact. This ambition provides a clear direction for continued operating profit growth on average of 10 percent per year.

Updated 2030 Aspiration

Value

Achieve SEK 3+ per kilo profitability, through strategic investments in our speciality journey.

Growth

Achieve volume growth that outspaces the growth rate of the underlying market 1).

Impact

Be increasingly recognized for our positive impact for our stakeholders.

1) Excluding acquisitions and divestments.

Grated cheese falls from a grater onto a mushroom‑topped pizza.

Well-Positioned for long-term growth

Our strong performance is driven by a combination of strategic actions, increasing alignment, and operational optimization. We will continue to:

  • Increase efficiency across our production sites.
  • Maintain our shift to higher-margin products and driving improved profitability.
  • Expand our innovative capabilities to meet emerging customer needs and accelerate sustainable solutions.


For 2030, our focus will be on developing innovative speciality ingredients, enhancing customer outcomes, and advancing health and sustainability-driven solutions. A key priority is to replace fossil-based solutions with plant-based alternatives to meet the growing demand for environmentally friendly products. 

AAK’s portfolio strategy with four categories and icons representing our different business areas.

Our portfolio strategy

AAK’s portfolio strategy ensures focus on high-value market opportunities. We have defined four strategic roles that enable us to accelerate execution, increase profitability, and expand into new geographical markets.

Questions about our strategic work?