Consumers yearn for plant based meat, fish and seafood with the taste, texture, aroma and ‘bite’ that come with the meat-eating experience. These cannot be made without ingredients of the highest quality.
Flexitarians are buying new plant based products as they try to eat more sustainably and healthily, but they are the most likely to be put off by poor taste and texture. So, although they are concerned about sustainability and nutrition, they are unwilling to compromise on taste and enjoyment.
This means that plant based alternative meat solutions, fish and seafood really need to deliver on all fronts, including eating quality, health and sustainability.