Product formulations are a playground which seems to be inviting all consumers to try super-exciting, healthy ingredients to make a difference to both health and flavor. That’s indulgence 2.0. We are seeing a fundamental shift from food-for-the masses to personal and unique food that’s customized for each individual needs. This is where AAK has an important role to play.
Individualization is here
Let's meet it in chocolate
My life goes beyond me
I am choice
The vegan trend meets chocolate and confectionery
As health, cost and planetary concerns coincide, more people are adopting flexitarian lifestyles, with dairy as an occasional treat.
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"79% of chocolate consumers would be interested in trying a non-dairy milk chocolate" AAK global consumer survey, 2019 |
My life, my rules
I am demand
Snacking segment taps into premium, high-in protein chocolate.
Society’s ever-increasing emphasis on fitness and looking good is expected to generate more demand for everyday foods that have “the good stuff” added.
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"31% of consumers consider high-in-protein claim important when buying chocolate" AAK global consumer survey, 2019 |
Get in touch with your Co-Development partner
Curious to discover more?
Have a look inside our brochure to get an insight into the opportunities and challenges of meeting the individualization trend
Co-developing exciting solutions
- Target the high-in-protein trend
- Meet the plant-based trend, spot on
Do you have questions?