Let's meet it in chocolate
Product formulations are a playground which seems to be inviting all consumers to try super-exciting, healthy ingredients to make a difference to both health and flavor. That’s indulgence 2.0. We are seeing a fundamental shift from food-for-the masses to personal and unique food that’s customized for each individual needs. This is where AAK has an important role to play.
Published April 24, 2020
The vegan trend meets chocolate and confectionery
As health, cost and planetary concerns coincide, more people are adopting flexitarian lifestyles, with dairy as an occasional treat.
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"79% of chocolate consumers would be interested in trying a non-dairy milk chocolate" AAK global consumer survey, 2019 |
Snacking segment taps into premium, high-in protein chocolate.
Society’s ever-increasing emphasis on fitness and looking good is expected to generate more demand for everyday foods that have “the good stuff” added.
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"31% of consumers consider high-in-protein claim important when buying chocolate" AAK global consumer survey, 2019 |
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